Telegraph shares secrets of its website success | Political reporters' outside payments revealed
Some 437 journalists have Parliamentary passes: we've analysed who they work for and who else is paying them
Good morning and welcome to your weekly Future of Media newsletter from Press Gazette on Thursday, 19 October, brought to you in association with Opti Digital, an adtech company developing innovative AI-based technologies designed to help publishers maximise their advertising revenues.
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This week one of the leading editorial executives at the Telegraph shared their insight into the secret sauce that has made the brand such an online success story.
The Telegraph now has 640,000 digital subscribers and is the current holder of the website of the year prize at Press Gazette’s Future of Media Awards.
Head of home page and digital/print production Catherine Bentley-Gouldstone spoke to us about the commissioning process, how the Telegraph has developed its own storytelling architecture for online and why editors follow the reader data (but are not slaves to SEO).
This week we also have an exclusive investigation into journalistic goings on at Westminster.
Jim Edwards has looked at the 437 journalists with UK parliamentary passes to understand who they work for and what outside interests they have.
Not surprisingly, the BBC dominates in terms of overall staff numbers at Westminster.
Journalists’ external earnings are tiny compared to the millions pocketed by MPs. We’ve detailed all the financial interests declared by Lobby journalists.
New from Press Gazette
How the Telegraph’s ‘digital by default’ approach won it website of the year
“Online, the minute a story is published, that’s the beginning of its life, and your options to amplify that story and make sure that it’s discovered by a reader and read is enormous.”
Register of parliamentary passes shows BBC dominance of political reporting
There are 437 journalists with passes that allow them into the Palace of Westminster to cover politics and 121 of them are either employed by the BBC or receive cash from the BBC for on-air commentary.
Analysed: UK political journalists’ outside payments
“The number of wider interests they take, from various public affairs agencies, from other media organisations, it partly speaks to this kind of revolving-door phenomenon between politics, public affairs and journalism.”
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Our latest podcast
Podcast 58: How the Daily Mail become a hit on Tiktok
Mail Online head of social video Phil Harvey, who joined the publisher in March, told Press Gazette how and why their Tiktok strategy has transformed this year and why it is worth the investment.
He also revealed which British politician and their dog has become an unlikely Tiktok star for the Daily Mail.
Must-reads this week from Press Gazette you might have missed
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National press ABCs: Queen death uplift makes for bigger decline one year on
How Gaza’s estimated 1,000 journalists are preparing for an onslaught
Race to buy The Telegraph: Who are the latest runners and riders?
Top 50 biggest news websites in the world: September slump for ten biggest names
Top 50 news websites in the US: AP and Axios among fastest-growing in September
